But a few keywords do define the basics of podcasting.

One of the beautiful things about podcasts is that there are multiple ways to describe them. The first question for someone who has never listened to a podcast is, “what is a podcast?” It’s name doesn’t immediately tell you what it is or does, so the easiest answer is a basic definition.Īccording to Merriam-Webster, a podcast is “a program (as of music or talk) made available in digital format for automatic download over the Internet.” But regurgitating a dictionary definition isn’t going to win over any new listeners so let’s break it down into plain English.

To educate the other half of the population, this article is the guide to define what a podcast is and how it all started. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream.”Įdison Research’s data shows 212 million Americans are aware of podcasting. But, that also means there’s a remaining 119 million people still in the dark, waiting to discover the enthralling content podcasts have to offer. He says, “This is a watershed moment for podcasting–a true milestone. Tom Webster, SVP at Edison Research sums it up perfectly. Getting to this level of prominence is a landmark occasion. Having that amount of impact is why being mainstream is so powerful, and why so many strive to reach it. When things become this ubiquitous, they start to influence our behavior and culture. It’s the brands, people, or activities that both a 10 or 80-year-olds know about without much explanation. When you think of something that’s “mainstream”, your mind wanders to Netflix, yoga, or smartphones.

Rss podcast meaning